Michelle PerkinsAug 12, 20233 min readRoku Says QR Codes Don’t Work. We Agree.Written by: Rachael Vonderhaar, Michelle Perkins, Lori Marion Lately, we've gotten a lot of questions about monetization trends for...
Michelle PerkinsJan 24, 20224 min readThe (R)evolution of Contextual Commerce in Media and Entertainment. (Part 2 of 2)In Part One of our post, the Evolution of Commerce in Media and Entertainment, we’ve given a brief history of walled gardens as a...
Michelle PerkinsJan 20, 20223 min readContextual Shoppable Video (Part 1 of 2): Evolution of Shoppable Commerce in Media & EntertainmentTo best prepare for a cookieless world, one of the actions that Gartner tells marketing leaders to take is to be comfortable with a...
Lori MarionJan 12, 20223 min readMini walled garden makers and a pivot.The big takeaway: The Yeezy Gap Balenciaga collab is made for immersive storytelling in publishing - and the reason why contextual...