Michelle PerkinsJan 24, 20224 min readThe (R)evolution of Contextual Commerce in Media and Entertainment. (Part 2 of 2)In Part One of our post, the Evolution of Commerce in Media and Entertainment, we’ve given a brief history of walled gardens as a...
Michelle PerkinsJan 20, 20223 min readContextual Shoppable Video (Part 1 of 2): Evolution of Shoppable Commerce in Media & EntertainmentTo best prepare for a cookieless world, one of the actions that Gartner tells marketing leaders to take is to be comfortable with a...
Lori MarionDec 13, 20212 min readShoppable video in the era of cookie deprecation.Shoppable video in the era of cokie deprecation.