Blog | fade.technology

2024 Super Bowl LVIII, Gen Z and Millennials

Lori Marion

Feb 102 min read

2024 Super Bowl LVIII, Gen Z and Millennials

If there is one thing Americans will show up for, sports, news, and event-related programming are at the top. Source: CBS Sports Combine...

Announcement: Fade Innovates Retail Media and Connected TV (CTV) Landscape

Lori Marion

Feb 13 min read

Announcement: Fade Innovates Retail Media and Connected TV (CTV) Landscape

Today's news highlights the continuous growth of our business at Fade Technology, marking the second step in our vision to build the...

Lori Marion

Jan 213 min read

How Hollywood Has a Chance—Women.

"The strikes that shut down Hollywood studios for most of last year didn't recalibrate the entertainment industry. They exposed its...

Roku Says QR Codes Don’t Work. We Agree.

Michelle Perkins

Aug 12, 20233 min read

Roku Says QR Codes Don’t Work. We Agree.

Written by: Rachael Vonderhaar, Michelle Perkins, Lori Marion Lately, we've gotten a lot of questions about monetization trends for...

The Price of Choice: A Double-Edged Sword for Media & Entertainment.

Michelle Perkins

Apr 16, 20235 min read

The Price of Choice: A Double-Edged Sword for Media & Entertainment.

The U.S. video streaming market is projected to reach $750 billion by 2031, according to new data from Future Market Insights. The...

Did Advertisers and Streamers Miss an Opportunity on the Big Game Day?

Michelle Perkins

Feb 12, 20233 min read

Did Advertisers and Streamers Miss an Opportunity on the Big Game Day?

An unprecedented number of people are expected to watch Super Bowl LVII tonight. Brands are spending close to $7 million for a 30-second...

Lori Marion

Feb 8, 20233 min read

Fade Technology Announces Agreement with castLabs to Provide In-Video Discovery and Buy Capabilities

Fade’s Discover-and-Buy™ solution moves content to revenue while giving viewers a reason to come back Redwood City, CA – February 8,...

The Rise of Ad-Supported Streaming Services

Lori Marion

Jul 4, 20224 min read

The Rise of Ad-Supported Streaming Services

The recent news of Netflix's entry into an Ad-supported video subscription model has been met with curiosity and opportunity by the...

Commerce Enabled: A Guide For Choosing Shoppable Video.

Lori Marion

Jun 1, 20224 min read

Commerce Enabled: A Guide For Choosing Shoppable Video.

Commerce-Enabled Streaming Video

Six things we're learning about our shoppable Beta, plus a few stats.

Lori Marion

May 3, 20223 min read

Six things we're learning about our shoppable Beta, plus a few stats.

We've recently launched a private beta for our shoppable video solution. At its core, it enables purchases to be made directly through a...

Join the New Fade Technology Private Beta for Mux Developers.

Michelle Perkins

Apr 21, 20222 min read

Join the New Fade Technology Private Beta for Mux Developers.

(video credit: Cosmos Laundromat (CC) Blender Foundation | gooseberry.blender.org) Fade Technology is excited to invite you to help test...

Michelle Perkins

Feb 9, 20226 min read

The Accelerators.

In Making Black History 2022, we've shared the Mckinsey study on Black Representation in Film and TV: The challenges and $10B impact of...

McKinsey Study: Black Representation in Film and TV.

Lori Marion

Feb 3, 20223 min read

McKinsey Study: Black Representation in Film and TV.

FADE is a Shoppable Video technology solution made for the Media and Entertainment industry. The category consists of film, television,...

The (R)evolution of Contextual Commerce in Media and Entertainment. (Part 2 of 2)

Michelle Perkins

Jan 24, 20224 min read

The (R)evolution of Contextual Commerce in Media and Entertainment. (Part 2 of 2)

In Part One of our post, the Evolution of Commerce in Media and Entertainment, we’ve given a brief history of walled gardens as a...

Contextual Shoppable Video (Part 1 of 2): Evolution of Shoppable Commerce in Media & Entertainment

Michelle Perkins

Jan 20, 20223 min read

Contextual Shoppable Video (Part 1 of 2): Evolution of Shoppable Commerce in Media & Entertainment

To best prepare for a cookieless world, one of the actions that Gartner tells marketing leaders to take is to be comfortable with a...

Lori Marion

Jan 12, 20223 min read

Mini walled garden makers and a pivot.

The big takeaway: The Yeezy Gap Balenciaga collab is made for immersive storytelling in publishing - and the reason why contextual...

Four Shoppable Trends to Watch in Media & Entertainment in 2022.

Michelle Perkins

Jan 5, 20224 min read

Four Shoppable Trends to Watch in Media & Entertainment in 2022.

Happy week one of 2022! As of January 1st, the Center for the Study of the Public Domain released hundreds of thousands of works into the...

Shoppable video in the era of cookie deprecation.

Lori Marion

Dec 13, 20212 min read

Shoppable video in the era of cookie deprecation.

Shoppable video in the era of cokie deprecation.

Fade Technology Solutions + castLabs Partnership

Lori Marion

Nov 22, 20213 min read

Fade Technology Solutions + castLabs Partnership

Monetization Reimagined for Streaming Video —The New Point of Purchase. We are excited to announce that we are working with castLabs, an...