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Lori Marion
2024 Super Bowl LVIII, Gen Z and Millennials
If there is one thing Americans will show up for, sports, news, and event-related programming are at the top. Source: CBS Sports Combine...
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Lori Marion
Feb 13 min read
Announcement: Fade Innovates Retail Media and Connected TV (CTV) Landscape
Today's news highlights the continuous growth of our business at Fade Technology, marking the second step in our vision to build the...
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Lori Marion
Jan 213 min read
How Hollywood Has a Chance—Women.
"The strikes that shut down Hollywood studios for most of last year didn't recalibrate the entertainment industry. They exposed its...
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Michelle Perkins
Aug 12, 20233 min read
Roku Says QR Codes Don’t Work. We Agree.
Written by: Rachael Vonderhaar, Michelle Perkins, Lori Marion Lately, we've gotten a lot of questions about monetization trends for...
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Michelle Perkins
Apr 16, 20235 min read
The Price of Choice: A Double-Edged Sword for Media & Entertainment.
The U.S. video streaming market is projected to reach $750 billion by 2031, according to new data from Future Market Insights. The...
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Michelle Perkins
Feb 12, 20233 min read
Did Advertisers and Streamers Miss an Opportunity on the Big Game Day?
An unprecedented number of people are expected to watch Super Bowl LVII tonight. Brands are spending close to $7 million for a 30-second...
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Lori Marion
Feb 8, 20233 min read
Fade Technology Announces Agreement with castLabs to Provide In-Video Discovery and Buy Capabilities
Fade’s Discover-and-Buy™ solution moves content to revenue while giving viewers a reason to come back Redwood City, CA – February 8,...
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Lori Marion
Jul 4, 20224 min read
The Rise of Ad-Supported Streaming Services
The recent news of Netflix's entry into an Ad-supported video subscription model has been met with curiosity and opportunity by the...
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Lori Marion
Jun 1, 20224 min read
Commerce Enabled: A Guide For Choosing Shoppable Video.
Commerce-Enabled Streaming Video
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Lori Marion
May 3, 20223 min read
Six things we're learning about our shoppable Beta, plus a few stats.
We've recently launched a private beta for our shoppable video solution. At its core, it enables purchases to be made directly through a...
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Michelle Perkins
Apr 21, 20222 min read
Join the New Fade Technology Private Beta for Mux Developers.
(video credit: Cosmos Laundromat (CC) Blender Foundation | gooseberry.blender.org) Fade Technology is excited to invite you to help test...
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Michelle Perkins
Feb 9, 20226 min read
The Accelerators.
In Making Black History 2022, we've shared the Mckinsey study on Black Representation in Film and TV: The challenges and $10B impact of...
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Lori Marion
Feb 3, 20223 min read
McKinsey Study: Black Representation in Film and TV.
FADE is a Shoppable Video technology solution made for the Media and Entertainment industry. The category consists of film, television,...
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Michelle Perkins
Jan 24, 20224 min read
The (R)evolution of Contextual Commerce in Media and Entertainment. (Part 2 of 2)
In Part One of our post, the Evolution of Commerce in Media and Entertainment, we’ve given a brief history of walled gardens as a...
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Michelle Perkins
Jan 20, 20223 min read
Contextual Shoppable Video (Part 1 of 2): Evolution of Shoppable Commerce in Media & Entertainment
To best prepare for a cookieless world, one of the actions that Gartner tells marketing leaders to take is to be comfortable with a...
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Lori Marion
Jan 12, 20223 min read
Mini walled garden makers and a pivot.
The big takeaway: The Yeezy Gap Balenciaga collab is made for immersive storytelling in publishing - and the reason why contextual...
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Michelle Perkins
Jan 5, 20224 min read
Four Shoppable Trends to Watch in Media & Entertainment in 2022.
Happy week one of 2022! As of January 1st, the Center for the Study of the Public Domain released hundreds of thousands of works into the...
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Lori Marion
Dec 13, 20212 min read
Shoppable video in the era of cookie deprecation.
Shoppable video in the era of cokie deprecation.
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Lori Marion
Nov 22, 20213 min read
Fade Technology Solutions + castLabs Partnership
Monetization Reimagined for Streaming Video —The New Point of Purchase. We are excited to announce that we are working with castLabs, an...
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