If there is one thing Americans will show up for, sports, news, and event-related programming are at the top. Source: CBS Sports Combine...

Today's news highlights the continuous growth of our business at Fade Technology, marking the second step in our vision to build the...

"The strikes that shut down Hollywood studios for most of last year didn't recalibrate the entertainment industry. They exposed its...

Written by: Rachael Vonderhaar, Michelle Perkins, Lori Marion Lately, we've gotten a lot of questions about monetization trends for...

The U.S. video streaming market is projected to reach $750 billion by 2031, according to new data from Future Market Insights. The...

An unprecedented number of people are expected to watch Super Bowl LVII tonight. Brands are spending close to $7 million for a 30-second...

Fade’s Discover-and-Buy™ solution moves content to revenue while giving viewers a reason to come back Redwood City, CA – February 8,...

The recent news of Netflix's entry into an Ad-supported video subscription model has been met with curiosity and opportunity by the...

Commerce-Enabled Streaming Video

We've recently launched a private beta for our shoppable video solution. At its core, it enables purchases to be made directly through a...

(video credit: Cosmos Laundromat (CC) Blender Foundation | gooseberry.blender.org) Fade Technology is excited to invite you to help test...

In Making Black History 2022, we've shared the Mckinsey study on Black Representation in Film and TV: The challenges and $10B impact of...

FADE is a Shoppable Video technology solution made for the Media and Entertainment industry. The category consists of film, television,...

In Part One of our post, the Evolution of Commerce in Media and Entertainment, we’ve given a brief history of walled gardens as a...

To best prepare for a cookieless world, one of the actions that Gartner tells marketing leaders to take is to be comfortable with a...

The big takeaway: The Yeezy Gap Balenciaga collab is made for immersive storytelling in publishing - and the reason why contextual...

Happy week one of 2022! As of January 1st, the Center for the Study of the Public Domain released hundreds of thousands of works into the...

Shoppable video in the era of cokie deprecation.

Monetization Reimagined for Streaming Video —The New Point of Purchase. We are excited to announce that we are working with castLabs, an...